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How Kenya’s Selina Wamucii is empowering smallholder farmers through mobile tech

The farmers connect to Selina Wamucii via USSD. Their information is collected, including produce type, location, availability dates and projected volumes during the growth period and then entered into the company’s mapping system.

Currently, the company works with over 3,000 farmers spread across Kenya whose produce is sold in Africa, Europe, the Middle East and Asia. John Oroko, co-founder and COO of Selina Wamucii, spoke to How we made in Africa.

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Kenyan cosmetics entrepreneur discusses her ‘frustrating, but incredible’ journey


“I’m proud of having built a local cosmetics brand that is competing neck and neck with international companies in the market. Right now I can walk into a beauty shop and my stand is right next to the giants, such as Revlon and Maybelline. It is so incredible.” So says Nelly Tuikong, founder and executive director of Kenya-based beauty line Pauline Cosmetics. The company, named after Tuikong’s mother, manufactures a range of products – including lipstick, eye shadow and make-up brushes – that retail throughout Kenya, and is also slowly gaining traction in Uganda and Rwanda.

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Belt and Road Initiative – African countries offer major investment opportunities


China’s Belt and Road Initiative (BRI) is stepping up a gear, with new BRI-related projects estimated to be worth US$350bn over the next five years. This is according to a new report by Baker McKenzie and Silk Road Associates – Belt & Road: Opportunities & Risks. According to the report, various African countries along the BRI have the potential to provide major opportunities for investment. These countries particularly include Kenya, Tanzania, Ethiopia, Djibouti and Egypt. The report explains how BRI (also known as One Belt One Road (OBOR)) is primarily divided between the overland ‘Belt’, the classically defined Silk Road that stretches from China to Europe, and the new, maritime Silk Road.

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Linda Makatiani, a Kenyan entrepreneur on a mission to support all those who are left-handed in her country

Have you ever wondered about the challenges experienced by those who are left-handed? Some of the things e take for granted each day, such as the implements we use, can be a real problem for those who use their left hand as their primary task hand. But Kenyan entrepreneur, Linda Makatiani, founder of Lefty Kenya, is on a mission to change all that.

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Feb 22, 2018 60

Elon Musk: Everything You Need To Know About Today’s Falcon Heavy Launch

The time has finally come for SpaceX to launch its Falcon Heavy rocket. A launch license…
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How Kenya’s Selina Wamucii is empowering smallholder farmers through mobile tech

The farmers connect to Selina Wamucii via USSD. Their information is collected, including…
Feb 22, 2018 80

The world through the eyes of entrepreneur Ludwick Marishane, inventor of DryBath

This is the success story of a young man who, upon getting married, sat down with his…
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Samantha Rice, a South African creative media expert with a passion for helping her clients to realize their business visions

For many successful businesses, it’s all about ensuring they stay on message and have a…
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Naledi Toona, a South African entrepreneur taking her skills as a private chef to the next level in business

They say that to build a successful business, you should start with your specialist…
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More Fun Facts About South Africa

South Africa is a wonderfully popular destination, known for its wildlife, landscapes,…