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Ghana

Meet the Boss: Adjoa Boateng, regional director, MicroEnsure Ghana

Adjoa Boateng heads MicroEnsure’s operations in Ghana, Malawi and Nigeria. She joined the team in 2012 and was responsible for converting its NGO operations in Ghana into a for-profit business. MicroEnsure develops mobile micro-insurance products for telecos.

1. What was your first job?

My first job ever was as a sales person in a gift shop in a hotel. I was straight out of high school, so I was about 18 years old.

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From warehouse to patient: mPharma’s approach to increasing the accessibility of medicines in Africa

Since 2013, the startup mPharma has been trying to build an infrastructure and a drug-monitoring system to connect patients, hospitals and pharmacies. The objective is to enable doctors to know the exact location and availability of medicines in real time, and patients to have better access to medicines. One of the greatest modern day success stories in global health has been the reduction in the yearly price of branded HIV/AIDS drug prices from a high of US$10,439 in 2000 to $347 by 2011. During the same period, the introduction of generic drug treatments dropped a year’s worth of treatment to about $61. With financial support from organisations like the Global Fund, PEPFAR and the Clinton Foundation, more than five million patients in sub-Saharan were on treatment by 2011.

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Ghana is producing more female entrepreneurs than any other countr

The rise of women in entrepreneurship is not necessarily associated with the pace of their country’s wealth and economic development as this latest Index on women’s entrepreneurship has shown. The second edition of Mastercard Index of Women’s Entrepreneurship (MIWE) revealed that some of the least wealthy and developed economies have higher women business ownership rates than their wealthier developed peers.

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Ghanaian entrepreneur finds success by growing and selling coconuts

Adowarim Lugu-zuri, CEO of Wazuri Ghana Limited, sees untapped opportunity in Ghana’s coconut industry.

How did this all start?

For most young students being at university is the ideal time to enjoy your life, lounge around with friends, watch movies and socialise. Some would argue that this time in your life is the most appropriate for some self-indulgence. Not for Adowarim Lugu-zuri. A self-starter, ambitious 24-year-old Ghanaian woman, she remembers the day when the entrepreneur in her was forced into action… out of boredom. “I realised my life was boring and empty because my routine was simply to go train and play basketball, watch movies, eat and sleep,” she says. “And attend lectures, of which most times I wasn’t going. I got tired of living that way so I needed to do something that will get me busy or productive.”

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