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Cote d'IVoire

Are the digital darlings of social media bloggers or the new web PR?

During the 2010-11 political turmoil in Ivory Coast, Edith Brou and her band of online activists tested the power of the internet and collective action. Presidential challenger Alassane Ouattara was widely seen as having won the 2010 election and, after a stand-off, former president Laurent Gbagbo was arrested. He was extradited to the International Criminal Court, the first head of state in the court’s custody. Brou, one of 10 founders of the nonprofit Akendewa (clever spider) used the internet to stay connected with holed-up citizens. They helped to solve problems arising from the conflict, such as how to find water and even what to do with a dead body.

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Supermarket surge on the cards for Côte d’Ivoire

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Despite Côte d’Ivoire still being dominated by a traditional trade retail base, the Nielsen Shopper World Conference held in the capital Abidjan, has found that the country’s modern trade arena has seen the greatest evolution in the last two years and therefore holds the most potential for growth. This has been spurred on by the expansion of brands such as Carrefour and Bonprix and a growing consumer appetite for more organised retail outlets, which offer a broader assortment of ranges as well as competitive pricing and enhanced promotional activities. This in comparison to small independent stores that utilise bargaining opportunities, as a form of promotional activity.

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Evelyne Ndabaneze-Masumbuko, an entrepreneur creating a unique online English city guide for expats in Cote d’Ivoire

It can be difficult moving to a new country as an expatriate and not speaking the local language. But in Ivory coast, English speaking residents now have a great new resource to help out, thanks to entrepreneur Evelyne Ndabaneze-Masumbuko, founder of Abidjan4you.

What does your company do?

Abidjan4you is the unique city guide for expats in English in Ivory Coast.

What inspired you to start your company?

I have lived in many countries, especially in Europe and sometimes I did not speak the local language and I had to use expats websites in English to understand the city. As I knew from first hand experience how it was to be in a country when you don't speak the local language, I decided to create Abidjan4you first in English for all the people who don't speak French and who live in Ivory Coast.

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Ivory Coast – Africa’s best macro story

This new arrival in the MSCI African equity universe has a lot going for it, including the right conditions for a banking sector boom. We outline the risks and opportunities in an economy which the IMF estimates is on course to double every decade. The World Bank reckons Ivory Coast will grow at 8% this year, the second-best figure in Africa after Ethiopia, while the IMF estimates GDP will have risen 118% between 2011 and 2021. This would push per capita GDP up from US$1,500 in 2016 (the same as Ghana) to $2,000 by 2021. Meanwhile inflation is at developed market levels – helped by the stable XOF which has been fixed to the FRF and EUR since 1948 with no devaluation since 1994.

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