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Botswana

Botswana: Women Shaping Botswana's New Economy

Botswana is working hard to diversify its economy, which has historically been based on the production and sale of diamonds. The World Bank's Doing Business Report shows that the country has the highest new business density in Africa with 13.11 new businesses registered per 1 000 adults. Education and entrepreneurship are key drivers of this growth, playing an integral part in reducing Botswana's 29.4 percent youth unemployment rate - and women are at the leading edge.

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Africa Focus: Women entrepreneurs are driving growth in Botswana

Mastercard’s Index of Women Entrepreneurship (MIWE) revealed that 34.6% of businesses in Botswana are owned by women, making it one of the top-performing countries highlighted in this global index. We talk to two businesswomen in Botswana about their success. Following the release of Mastercard’s Index of Women’s Entrepreneurship (MIWE) in March 2017, it was revealed that 34.8% and 34.6% of businesses in Uganda and Botswana respectively, are owned by women – making them the top two performing countries in the world highlighted in the index. Uganda and Botswana managed to oust 54 other global counterparts like New Zealand (33.6%), Russia (32.6%), China (30.9%), Spain (30.8%) and United States (30.7%). The 2017 MIWE based its findings on women’s advancement outcomes, access to knowledge and financial services and supporting entrepreneurial factors.

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Bandile Mooka, a Botswana entrepreneur turning her passion for floral decor and art into a business

Many busineses start out as a result of a passion or a personal interest. In the case of Botswana entrepreneur Bandile Mooka, founder of specialist events solution and decor business, Niyacraft, that passion stemmed from the world of art and design.

What does your company do?

Niyacraft is an A-Z events solution business, and our range of services include:

  • Unique Floral Designs
  • Décor and Contemporary Art pieces for corporate developments, hospitality and various institutions, including on-site consultation, delivery and installations
  • Beverage solutions for the Retail and Hospitality industry. We supply thousands of beverages from many suppliers from around the world, but predominantly from South Africa. These include wines, craft spirits, craft beers, mixers, syrups and water. We have approximately 35 core brand partners for whom we sell a lot of wine, and hence we can offer some of the best prices out there for our customers.

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Basadi Ohimile - The startup story of an entrepreneur from Botswana with a passion for communication and creativity

What does your company do?

The Concept King is a creative company specializing in communication and advertising services in its broad spectrum, including Public Relations strategy, Marketing, Brand Management, Promotions, Corporate Gifts, Print Booking, Graphic Design and Creative advertising (Press,Television, & Radio). The Concept King offers a creative resource pool to clients and customers in a different way, bringing together a powerful network of communication and creative specialists under one strategic framework, to develop fully integrated communication solutions for our clients. 

What inspired you to start your company?

What inspired me was my own self reliance which was instilled in me at a very young age, together with my desire to share my talent for communications with the world while I help them to grow their brands.

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